Create clear, compelling press releases that engage the community!

On Thursday, April 18th, join public relations expert, Chris Dornan, and learn how to dig up the meat of your event’s story!  Learn how to produce press releases to inform and engage an audience in an era of information overload.

This workshop is essential for anyone who writes (or wants to write) press releases and newsletters. Practical skills are shared within a strategic framework so that Race Directors can learn essential insights that include;

  • The fundamentals of all good press writing
  • What news media expect from press releases
  • Planning and writing an effective press releases
  • Identifying newsworthy stories
  • How to include interviews and quotes in a release
  • Planning content that engages audiences
  • Basics of media relations

Take your event to the next level, register today.